Client – BHopper
Reflecting brand purposes and identity through modern mirrors.
BHopper is a tech company that centers around making mini Wi-Fi routers that protects the users and their privacy with encryption system. First impressions are important and the client is highly attentive to it. Hence, the brand gave me an opportunity to work with them while strengthening their brand image and appearance.
From 2019 to 2020, I have done several projects including logo redesign, product packaging design, intro video and social media ad.
The logo
First of all, the design is a fusion of a rabbit hopping and a Wi-Fi symbol in respects to the brand name. It is visualized with one continuous stroke, symbolizing the idea of simplicity and user-friendliness. As a result, the logo sends the message of transcending across boundaries in terms of network capabilities.
Brand tagline
Smart. Secure. Limitless.
Motion graphics, marketing the services
As part of the whole branding project, I have made 2 videos for marketing and education purposes. I made the the first video short and looping to ensure audience engagement. Meanwhile, the longer video was presented on its main website as product introduction.