Client – Boat Noodle

How did these small bowls of comfort food come to be? Boat Noodle tells you how.

Served in small bowl, the Thai boat noodle were historically sold by merchants on boats. In Ayutthaya, rivers were the means of transport for Thai locals back then, hence the people would purchase these convenient small bowls as they get hungry while doing their day-to-day trades.

As the way of serving was iconic and deeply rooted in Thailand’s history, the client decided to make it their business model to continue the heritage of serving boat noodles to the people today.

Eventually, I was given the opportunity to redesign one of their first videos, using my own illustration style.